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Brazil’s Bolsonaro taps wife to woo Evangelicals, women

Photo: MAURO PIMENTEL / AFP

AFP | by Ramon SAHMKOW

Once a discreetly smiling presence at Brazilian President Jair Bolsonaro’s side, First Lady Michelle Bolsonaro is increasingly wooing Evangelical Christian and women voters to reelect the husband she calls “one of God’s chosen ones.”

Trailing in the polls to leftist rival Luiz Inacio Lula da Silva, the far-right incumbent has turned to his telegenic, fervently Christian wife to help him with those two key demographic groups ahead of October 2 elections.

A mainly behind-the-scenes presence for most of Bolsonaro’s term, the first lady is now playing a starring role in his campaign — to the point of giving what he himself called the keynote speech when he launched his reelection bid a month ago.

“She’s the most important person here,” Bolsonaro, 67, gushed that day.

He then handed the mic over to his beaming 40-year-old wife, who warned ominously against returning “our enemies” to power and led the crowd in the Lord’s prayer.

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Lula, Brazil’s president from 2003 to 2010, is leading Bolsonaro 45 percent to 33 percent, according to a poll released Thursday by the Datafolha institute.

Among women, the gap was even bigger: 46 percent to 29 percent.

Bolsonaro has long struggled with women voters.

In his 2018 campaign, the former army captain was the target of a women-led movement called #EleNao — “not him” — launched by critics who accuse him of misogyny.

He has revived those accusations this time around with controversial campaign-trail behavior such as bragging about his supposed sexual prowess and lashing out at a woman journalist who asked him a tough question during the first presidential debate.

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“You must have a crush on me or something,” he told her sarcastically.

Enter the first lady.

“Her role is to make (Bolsonaro) more attractive to women voters,” says Sergio Praca, a political analyst at the Getulio Vargas Foundation.

Winning strategy?

Both Bolsonaro and former president Lula are keenly courting women (53 percent of the electorate) and Evangelicals (an estimated 31 percent of Brazil’s 213 million people).

Known for his aggressive style and use of profanities, Bolsonaro has sometimes rubbed both groups the wrong way.

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Political analysts say women voters also resent his lack of policies to help them through the country’s post-Covid-19 economic malaise, the impact of which has fallen disproportionately on their shoulders.

Michelle, Bolsonaro’s third wife, sends the message the president is a “conservative family man” and “trustworthy” candidate, says Carolina Botelho, a political communication specialist at Rio de Janeiro State University.

The elegant first lady’s increasingly active role has turned heads — including among the electoral authorities, who recently blocked a Bolsonaro campaign ad from television, ruling she had exceeded the time allotted to candidates’ allies.

But it is unclear if the strategy is paying off: Bolsonaro’s poll numbers among women have remained essentially flat.

Michelle “may have reinforced (Bolsonaro’s) standing among women who were already with him, but she hasn’t drawn in those who were against him,” says Botelho.

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“She speaks well to a fanatic, radicalized audience, but not to the rest of the population.”

Religion and politics

The first lady appears to have greater pull with conservative Christians, given her history of volunteering on church-affiliated charity projects and her close ties with powerful Evangelical pastors and politicians.

“Her main strength is among the Evangelical electorate,” says Adriano Laureno, a political analyst at consulting firm Prospectiva.

Her speaking style “closely resembles a pastor’s,” with constant references to God and a struggle between good and evil, he adds.

In this case, the strategy may be working: Bolsonaro has extended his lead over Lula among Evangelicals, which stands at 49 percent to 32 percent in the latest Datafolha poll.

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Polls also show a majority of voters in Brazil believe religion should play a role in politics.

The first lady does just that in her public appearances, regularly repeating her husband’s slogan: “Brazil above all, and God above everyone.”

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International

Trump floats Vance-Rubio potential Republican ticket for 2028 election

U.S. President Donald Trump suggested on Monday that Vice President JD Vance and Secretary of State Marco Rubiocould potentially form a Republican presidential ticket for the 2028 elections.

Speaking during a dinner with law enforcement officials as part of National Police Week, Trump publicly praised both officials and said they could make “an ideal team” for the next presidential race.

“Who likes JD Vance? Who likes Marco Rubio?” Trump asked attendees before adding that the pair “sound like a good combination.”

The president highlighted his vice president’s performance in office, stating that their current partnership has been highly effective. “JD is perfect, that has been a perfect formula,” Trump told reporters later.

He further suggested that a Vance-Rubio pairing could represent a strong presidential and vice-presidential ticket, although he stopped short of offering any formal endorsement.

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“I think it sounds like a presidential candidate and a vice-presidential candidate,” he said, while clarifying that his remarks should not be interpreted as an official backing of any future campaign.

So far, neither Vance nor Rubio has publicly confirmed any intention to run in the 2028 presidential election.

Rubio previously sought the Republican nomination in 2016 but withdrew after losing the primary race to Trump. Later, in a December 2025 interview with Vanity Fair, he said he would be among the first to support Vance if he decided to run for the White House.

Vance, meanwhile, has recently dismissed speculation of any political rivalry with Rubio amid growing discussion about potential future GOP leadership.

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International

Russia Accuses Ukraine of Violating Victory Day Truce

Russia accused Ukraine on Saturday of violating a Victory Day truce that was reportedly agreed with mediation from the United States, claiming that Ukrainian forces carried out attacks on Russian territory as well as on the annexed Crimean peninsula.

Despite the declared ceasefire, the Russian Ministry of Defense said in a statement that Ukrainian forces attacked Russian military positions using attack drones and artillery.

According to the ministry, Ukrainian forces made twelve attempts to advance toward Russian-held positions across several sectors of the front line.

It also alleged that Ukrainian strikes targeted civilian infrastructure in Crimea, several border regions, the Caucasus, and other areas including Moscow and Perm in the Ural region.

The Defense Ministry estimated around 8,900 violations of the ceasefire in total, including more than 7,000 drone attacks and over 1,000 strikes involving tanks, artillery, multiple rocket launch systems, and mortars since the truce came into effect at midnight.

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Russia said its forces responded “symmetrically” to what it described as violations by Ukrainian troops.

Earlier, the Kremlin denied claims that Ukraine attempted to sabotage a military parade in Red Square marking the 81st anniversary of the Soviet victory over Nazi Germany in World War II.

“No attempts were made. Everything went well,” Kremlin spokesperson Dmitry Peskov told local media.

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International

Trump Says U.S.-Iran Talks Progressing, Signals Possible Deal on Strait of Hormuz

U.S. President Donald Trump said Wednesday that Washington is holding “very good” talks with Iran and stated that there is a strong possibility of reaching an agreement to end the conflict and reopen the Strait of Hormuz.

“We’ve had very good conversations over the last 44 hours, and it’s very possible that we’ll reach an agreement,” Trump said during an event held in the Oval Office at the White House.

The president’s remarks came just hours after he announced a temporary suspension of the military operation aimed at escorting vessels stranded in the Persian Gulf due to Iran’s blockade of the strategic Strait of Hormuz.

Trump explained that the pause in operations is intended to facilitate diplomatic negotiations between both sides and prevent further military escalation in the region.

“We’re in good shape, and right now things are going well. Now we have to achieve what we need to achieve. If we don’t, we’ll have to go much further,” the Republican president warned.

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In a post published on his social media platform Truth Social, Trump reiterated that if Iran accepts Washington’s proposed conditions, military operations and the naval blockade affecting the Islamic republic would come to an end.

However, he also issued a new warning to the Iranian government, stating that the United States would respond with attacks “of greater intensity” if Tehran rejects the agreement promoted by the White House.

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