International
Elections in the United States: the battle between Harris and Trump is also fought on TikTok
Reach as many young people as possible, publish content that goes viral or ridicule the opponent with memes. These are some of the ingredients that make up the strategy of the candidates for the presidency of the United States, the Democrat Kamala Harris and the Republican Donald Trump, who also compete to mobilize the votes of Generation Z through TikTok.
The current vice president of the country and the former president accumulate among the two more than 10 million followers on the Chinese social network, an effective electoral tool to capture the young vote on November 5 … Despite the demands and attempts to close the platform in the United States for considering that it represents a “threat” to national security and seriously affect the mental health of minors.
It is no coincidence that Trump and Kamala Harris have chosen this platform to reach the youngest: according to a study by the Pew Research Center, more and more Americans under the age of 30 receive news through TikTok and 52% of the users of the social network use it to get information.
In addition, it is estimated that more than 40 million young Americans of Generation Z (18 to 27 years old in 2024) will be able to vote in these elections.
In fact, the vote of this age group can be decisive in states such as Michigan, where the youth voter turnout rate was one of the highest in the country in 2022 and where they have one of the highest young voter registration rates in the United States.
What is your strategy? Who is behind their profiles?
Both aspirants compete with a personal profile (@kamalaharris, @realdonaldtrump) full of cuts and public appearances, to which they add another account focused on supporting the party’s electoral campaign (@teamtrump, @kamalahq) and based on the cultural language of the internet and where they ‘shot’ ingenious viral memes.
These accounts are run by a young team that plays with TikTok content and music trends to “attack” or ridicule their opponent and get their video to reach millions of people through humor.
For example, a basic image of dolphins with a background of color and fantasy with the message “Donald Trump’s 2025 project is a threat to our democracy” – accompanied by a Clean Bandit song, ‘Symphony’ -, obtained more than nine million views and more than 7,000 comments on @kamalahq’s profile.
Two days later, Donald Trump’s social media team responded by replicating the meme on his campaign profile with the following text: “Vote for Trump unless you want to be recruited to fight in World War III.” Result? Eight million views on @teamtrump’s profile.
In addition to memes, the candidates for the White House have used viral music on more than one occasion for their videos in rallies and have even created sounds from statements by their opponent. All this allows them to upload content with a humorous tone that can become a trend while ridiculing the rival.
Content creators enter campaign
In addition to memes and cuts with a humorous tone, both have chosen to involve content creators, influencers and celebrities in their campaigns to reach those people who do not consume politics regularly on TikTok and to whom, therefore, the application in principle does not recommend this type of video due to its hyper-personalized algorithm.
Trump used this strategy from the beginning on his personal account, which he used to promote his appearances in interviews and channels with streamers, YouTubers and tiktokers.
One of the first videos he uploaded to his profile was with the American content creator and boxer Logan Paul to promote their meeting on Paul’s YouTube channel. The promotional video of only six seconds was viewed by more than 160 million people.
Growth of your accounts in networks
Likewise, Donald Trump published another video on his profile two months ago dancing with American video game streamer Adin Ross, to celebrate the “success” of his video in ‘streaming’ with more than 2 million views on Ross’s YouTube channel.
Neither Paul nor Ross usually upload political content on their profiles, but they did publish their meetings with the former president and that content traveled to the mobile of millions of users on networks.
Harris, for his part, interviewed various content creators at the Democratic National Convention held in August in Chicago in order to appear on the profiles of influential people in cosmetics, lifestyle or humor, all of them far from politics, as was the case with @queencitytrends, with more than three million followers on TikTok.
In addition, Kamala Harris also opted for a well-known American comedy podcast called ‘CallHerDaddy’ with content creator Alexandra Cooper.
According to the social media analysis and statistics platform Social Blade, these strategies have had a positive impact on both the campaign accounts and the personal accounts of both candidates. For example, the vice president has gained more than 300,000 followers and the former president more than a million in the last 30 days on the campaign profiles of @teamtrump and @kamalahq.
The tightest elections of the last century
However, it remains to be seen whether this success on the social network translates into votes from Generation Z in the United States elections on November 5.
According to the latest forecast of the FiveThiryEight portal based on the average of surveys published nationally and in key states, Trump achieves a slight advantage over Harris and has a 52% chance of winning.
Two weeks ago, the forecast of the same portal gave Harris a 58% chance of defeating Trump in one of the tightest and tightest elections of the last century in the United States.
International
Uribe requests freedom amid appeal of historic bribery conviction
Former Colombian President Álvaro Uribe on Monday requested that the Supreme Court restore his freedom while he appeals the historic 12-year house arrest sentence he received for bribery and procedural fraud.
Uribe, the most prominent figure of Colombia’s right wing, was convicted last week by a lower court for attempting to bribe paramilitary members into denying his ties to the violent anti-guerrilla squads.
Since Friday, the 73-year-old has been under house arrest at his residence in Rionegro, about 30 km from Medellín. The judge justified the measure by citing a risk of flight.
However, Uribe’s defense team rejected that argument and formally petitioned the court to immediately lift the detention order, claiming it lacks legal basis.
Uribe, a dominant force in Colombian politics for decades, is now the first former president in the country’s history to be convicted and placed under arrest, found guilty of witness tampering and obstruction of justice to prevent links to paramilitary groups.
He has repeatedly denounced the trial as politically motivated, blaming pressure from the leftist government currently in power.
His political party, Centro Democrático, has called for nationwide protests on August 7 in support of Uribe, who remains popular for his hardline stance against guerrilla groups.
Uribe has until August 13 to submit his written appeal. The case will then move to the Bogotá High Court, which has until October 16 to uphold, overturn, or dismiss the sentence. If the deadline passes without a decision, the case will be archived.
International
U.S. Embassy staff restricted as gunfire erupts near compound in Port-au-Prince
The poorest country in Latin America and the Caribbean is currently engulfed in a deep political crisis and a wave of violence driven by armed groups — a situation that an international security mission led by Kenya is attempting to stabilize.
Due to the worsening security conditions, the U.S. government has suspended all official movements of embassy personnel outside the compound in Port-au-Prince, the U.S. State Department announced Monday in a security alert posted on social media platform X.
“There are intense gunfights in the Tabarre neighborhood, near the U.S. Embassy,” the alert reads, urging the public to avoid the area.
Tabarre is a municipality located near Port-au-Prince International Airport, northeast of the Haitian capital.
According to a July report by the UN High Commissioner for Human Rights, at least 3,141 people were killed in Haitibetween January 1 and June 30 of this year.
International
Israel says 136 food aid boxes airdropped into Gaza by six nations
The Israeli military announced on Sunday that 136 boxes of food aid were airdropped into Gaza by the United Arab Emirates, Jordan, Egypt, Germany, and Belgium.
“In recent hours, six countries conducted air drops of 136 aid packages containing food for residents in the southern and northern Gaza Strip,” read the statement, which added that the operation was coordinated by COGAT, the Israeli defense body overseeing civil affairs in the occupied Palestinian territories.
The Israeli military emphasized that they will “continue working to improve the humanitarian response alongside the international community” and reiterated their stance to “refute false allegations of deliberate famine in Gaza.”
The announcement comes as UN agencies warn Gaza faces an imminent risk of famine. More than one in three residents go days without eating, and other nutrition indicators have dropped to their worst levels since the conflict began.
The agencies also noted the difficulty of “collecting reliable data in current conditions, as Gaza’s health systems —already devastated by nearly three years of conflict— are collapsing.”
Meanwhile, Gaza’s Hamas-run Health Ministry reported on Sunday that hospitals in the enclave recorded six deaths from hunger and malnutrition on Saturday, all of them adults.
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