International
Elections in the United States: the battle between Harris and Trump is also fought on TikTok
Reach as many young people as possible, publish content that goes viral or ridicule the opponent with memes. These are some of the ingredients that make up the strategy of the candidates for the presidency of the United States, the Democrat Kamala Harris and the Republican Donald Trump, who also compete to mobilize the votes of Generation Z through TikTok.
The current vice president of the country and the former president accumulate among the two more than 10 million followers on the Chinese social network, an effective electoral tool to capture the young vote on November 5 … Despite the demands and attempts to close the platform in the United States for considering that it represents a “threat” to national security and seriously affect the mental health of minors.
It is no coincidence that Trump and Kamala Harris have chosen this platform to reach the youngest: according to a study by the Pew Research Center, more and more Americans under the age of 30 receive news through TikTok and 52% of the users of the social network use it to get information.
In addition, it is estimated that more than 40 million young Americans of Generation Z (18 to 27 years old in 2024) will be able to vote in these elections.
In fact, the vote of this age group can be decisive in states such as Michigan, where the youth voter turnout rate was one of the highest in the country in 2022 and where they have one of the highest young voter registration rates in the United States.
What is your strategy? Who is behind their profiles?
Both aspirants compete with a personal profile (@kamalaharris, @realdonaldtrump) full of cuts and public appearances, to which they add another account focused on supporting the party’s electoral campaign (@teamtrump, @kamalahq) and based on the cultural language of the internet and where they ‘shot’ ingenious viral memes.
These accounts are run by a young team that plays with TikTok content and music trends to “attack” or ridicule their opponent and get their video to reach millions of people through humor.
For example, a basic image of dolphins with a background of color and fantasy with the message “Donald Trump’s 2025 project is a threat to our democracy” – accompanied by a Clean Bandit song, ‘Symphony’ -, obtained more than nine million views and more than 7,000 comments on @kamalahq’s profile.
Two days later, Donald Trump’s social media team responded by replicating the meme on his campaign profile with the following text: “Vote for Trump unless you want to be recruited to fight in World War III.” Result? Eight million views on @teamtrump’s profile.
In addition to memes, the candidates for the White House have used viral music on more than one occasion for their videos in rallies and have even created sounds from statements by their opponent. All this allows them to upload content with a humorous tone that can become a trend while ridiculing the rival.
Content creators enter campaign
In addition to memes and cuts with a humorous tone, both have chosen to involve content creators, influencers and celebrities in their campaigns to reach those people who do not consume politics regularly on TikTok and to whom, therefore, the application in principle does not recommend this type of video due to its hyper-personalized algorithm.
Trump used this strategy from the beginning on his personal account, which he used to promote his appearances in interviews and channels with streamers, YouTubers and tiktokers.
One of the first videos he uploaded to his profile was with the American content creator and boxer Logan Paul to promote their meeting on Paul’s YouTube channel. The promotional video of only six seconds was viewed by more than 160 million people.
Growth of your accounts in networks
Likewise, Donald Trump published another video on his profile two months ago dancing with American video game streamer Adin Ross, to celebrate the “success” of his video in ‘streaming’ with more than 2 million views on Ross’s YouTube channel.
Neither Paul nor Ross usually upload political content on their profiles, but they did publish their meetings with the former president and that content traveled to the mobile of millions of users on networks.
Harris, for his part, interviewed various content creators at the Democratic National Convention held in August in Chicago in order to appear on the profiles of influential people in cosmetics, lifestyle or humor, all of them far from politics, as was the case with @queencitytrends, with more than three million followers on TikTok.
In addition, Kamala Harris also opted for a well-known American comedy podcast called ‘CallHerDaddy’ with content creator Alexandra Cooper.
According to the social media analysis and statistics platform Social Blade, these strategies have had a positive impact on both the campaign accounts and the personal accounts of both candidates. For example, the vice president has gained more than 300,000 followers and the former president more than a million in the last 30 days on the campaign profiles of @teamtrump and @kamalahq.
The tightest elections of the last century
However, it remains to be seen whether this success on the social network translates into votes from Generation Z in the United States elections on November 5.
According to the latest forecast of the FiveThiryEight portal based on the average of surveys published nationally and in key states, Trump achieves a slight advantage over Harris and has a 52% chance of winning.
Two weeks ago, the forecast of the same portal gave Harris a 58% chance of defeating Trump in one of the tightest and tightest elections of the last century in the United States.
International
Armed forces target illegal mines in Northern Ecuador with bombing raids
Ecuador’s Armed Forces carried out an operation on Monday — including airstrikes — against illegal mining in the town of Buenos Aires, in the country’s north, Defense Minister Gian Carlo Loffredo reported.
The mountainous, gold-rich area has been a hotspot for illegal mining since 2017, located in the Andean province of Imbabura.
In 2019, former president Lenín Moreno deployed around 2,400 soldiers to the region in an attempt to curb the illegal activity. “The operation began with mortar fire, followed by gunfire and bombing runs by Supertucano aircraft,” Loffredo said in a video released by the Defense Ministry.
He added that the operation would continue on Tuesday with patrols across the area to locate possible members of “irregular armed groups that may have crossed from the Colombian border.”
The Armed Forces stated on X that the intervention focused on the “complete elimination of multiple illegal mining tunnels” in the areas known as Mina Nueva and Mina Vieja.
The operation coincided with the deployment of a military and police convoy into Imbabura, which has been the epicenter of protests against President Daniel Noboa since September 22, following his decision to scrap the diesel subsidy.
International
Caracas shuts embassy in Oslo without explanation following Machado’s Nobel win
Venezuela has announced the closure of its embassy in Norway, just days after opposition leader María Corina Machado was awarded the Nobel Peace Prize. The Norwegian Ministry of Foreign Affairs said the Venezuelan diplomatic mission provided no explanation for its decision on Monday.
“It is regrettable,” a ministry spokesperson said. “Despite our differences on several issues, Norway wishes to keep the dialogue with Venezuela open and will continue to work in that direction.” The ministry also emphasized that the Nobel Committee operates entirely independently from the Norwegian government.
In its announcement, the Nobel Committee stated that Machado met the criteria established by Alfred Nobel, “embodying the hope for a different future, where the fundamental rights of Venezuelans are heard.”
International
Sheinbaum: Urgent to restore access to towns cut off by heavy rains
Thousands of military personnel and civilians in Mexico worked tirelessly on Tuesday to clear roads blocked by the torrential rains of recent days, which have left more than 300 communities cut off across central and eastern regions of the country. Authorities also launched mass fumigation efforts in several affected areas to prevent the spread of dengue fever.
The official death toll remains at 64, though dozens of people are still missing. President Claudia Sheinbaumacknowledged that the government does not yet know the full situation in many of the isolated villages, which range in population from 500 to 1,000 inhabitants.
“The reopening of roads is one of the greatest urgencies,” Sheinbaum said. “It’s essential to guarantee air bridges, food supplies, clean water, and a proper census of the isolated communities so we can determine the condition of every person living there.”
Private construction companies are also assisting the effort with heavy machinery and technical support to help reopen highways and reconnect rural areas.
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