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Elections in the United States: the battle between Harris and Trump is also fought on TikTok

Reach as many young people as possible, publish content that goes viral or ridicule the opponent with memes. These are some of the ingredients that make up the strategy of the candidates for the presidency of the United States, the Democrat Kamala Harris and the Republican Donald Trump, who also compete to mobilize the votes of Generation Z through TikTok.

The current vice president of the country and the former president accumulate among the two more than 10 million followers on the Chinese social network, an effective electoral tool to capture the young vote on November 5 … Despite the demands and attempts to close the platform in the United States for considering that it represents a “threat” to national security and seriously affect the mental health of minors.

It is no coincidence that Trump and Kamala Harris have chosen this platform to reach the youngest: according to a study by the Pew Research Center, more and more Americans under the age of 30 receive news through TikTok and 52% of the users of the social network use it to get information.

In addition, it is estimated that more than 40 million young Americans of Generation Z (18 to 27 years old in 2024) will be able to vote in these elections.

In fact, the vote of this age group can be decisive in states such as Michigan, where the youth voter turnout rate was one of the highest in the country in 2022 and where they have one of the highest young voter registration rates in the United States.

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What is your strategy? Who is behind their profiles?

Both aspirants compete with a personal profile (@kamalaharris, @realdonaldtrump) full of cuts and public appearances, to which they add another account focused on supporting the party’s electoral campaign (@teamtrump, @kamalahq) and based on the cultural language of the internet and where they ‘shot’ ingenious viral memes.

These accounts are run by a young team that plays with TikTok content and music trends to “attack” or ridicule their opponent and get their video to reach millions of people through humor.

For example, a basic image of dolphins with a background of color and fantasy with the message “Donald Trump’s 2025 project is a threat to our democracy” – accompanied by a Clean Bandit song, ‘Symphony’ -, obtained more than nine million views and more than 7,000 comments on @kamalahq’s profile.

Two days later, Donald Trump’s social media team responded by replicating the meme on his campaign profile with the following text: “Vote for Trump unless you want to be recruited to fight in World War III.” Result? Eight million views on @teamtrump’s profile.

In addition to memes, the candidates for the White House have used viral music on more than one occasion for their videos in rallies and have even created sounds from statements by their opponent. All this allows them to upload content with a humorous tone that can become a trend while ridiculing the rival.

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Content creators enter campaign

In addition to memes and cuts with a humorous tone, both have chosen to involve content creators, influencers and celebrities in their campaigns to reach those people who do not consume politics regularly on TikTok and to whom, therefore, the application in principle does not recommend this type of video due to its hyper-personalized algorithm.

Trump used this strategy from the beginning on his personal account, which he used to promote his appearances in interviews and channels with streamers, YouTubers and tiktokers.

One of the first videos he uploaded to his profile was with the American content creator and boxer Logan Paul to promote their meeting on Paul’s YouTube channel. The promotional video of only six seconds was viewed by more than 160 million people.

Growth of your accounts in networks

Likewise, Donald Trump published another video on his profile two months ago dancing with American video game streamer Adin Ross, to celebrate the “success” of his video in ‘streaming’ with more than 2 million views on Ross’s YouTube channel.

Neither Paul nor Ross usually upload political content on their profiles, but they did publish their meetings with the former president and that content traveled to the mobile of millions of users on networks.

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Harris, for his part, interviewed various content creators at the Democratic National Convention held in August in Chicago in order to appear on the profiles of influential people in cosmetics, lifestyle or humor, all of them far from politics, as was the case with @queencitytrends, with more than three million followers on TikTok.

In addition, Kamala Harris also opted for a well-known American comedy podcast called ‘CallHerDaddy’ with content creator Alexandra Cooper.

According to the social media analysis and statistics platform Social Blade, these strategies have had a positive impact on both the campaign accounts and the personal accounts of both candidates. For example, the vice president has gained more than 300,000 followers and the former president more than a million in the last 30 days on the campaign profiles of @teamtrump and @kamalahq.

The tightest elections of the last century

However, it remains to be seen whether this success on the social network translates into votes from Generation Z in the United States elections on November 5.

According to the latest forecast of the FiveThiryEight portal based on the average of surveys published nationally and in key states, Trump achieves a slight advantage over Harris and has a 52% chance of winning.

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Two weeks ago, the forecast of the same portal gave Harris a 58% chance of defeating Trump in one of the tightest and tightest elections of the last century in the United States.

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International

China shows at the UN its “condemnation” of Israel for the “violation of Iran’s sovereignty”

The Chinese ambassador to the United Nations, Fu Cong, showed the “condemnation” of his country against the “violation of the sovereignty, security and territorial integrity of Iran” after the air attack launched by Israel against multiple targets in that country, the official newspaper Diario del Pueblo reports this Saturday.

That media echoes Fu’s speech to the UN Security Council on Friday, in which he demanded that Israel “immediately stop all its military actions.”

“China (…) opposes the expansion of conflicts, and is deeply concerned about the serious consequences that may arise from Israel’s actions. The intensification of regional tensions does not interest any of the parties involved,” said the Chinese emissary.

Beijing called on Tel Aviv and Tehran to “resolve their disputes through political and diplomatic means, and maintain peace and stability at the regional level jointly.”

In Fu’s view, the Israeli attack will have a “negative impact” on the negotiations on Iran’s nuclear program: “China has always been committed to the peaceful resolution of the Iranian nuclear issue through dialogue and consultations, and opposes the use of force, illegal unilateral sanctions and armed attacks on peaceful nuclear facilities.”

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This Friday, China had already expressed its willingness to “play a constructive role” to curb the escalation of tensions and facilitate conciliation, in line with its traditional position of active neutrality in the region’s conflicts.

The Israeli attack, which according to Tehran caused dozens of deaths, including senior military commanders and at least six nuclear scientists, targeted key facilities such as the uranium enrichment plant in Natanz. Numerous civilian casualties were also reported.

Israel justified the offensive by claiming that the Iranian regime is secretly developing a program to manufacture nuclear weapons.

For his part, Iran’s supreme leader, Ali Khamenei, promised a “severe response” and assured that the attack would reveal the “evil nature” of Israel.

UN Secretary-General António Guterres also expressed concern about the bombing, at a time when Iran and the US The United States is holding talks about the Iranian nuclear program.

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International

Donald Trump’s government pauses its program of indiscriminate raides against migrants

The government of US President Donald Trump has decided to pause its campaign of discretionary roundings against migrants in certain areas due to its apparent concern about the growing unpopularity of these methods, according to The New York Times newspaper on Friday.

According to an email to which the newspaper has had access and the confirmation of US officials, the Executive has ordered the Immigration and Customs Control Service (ICE) to pause the beatings that affect the agricultural industry and the hospitality industry.

The spokeswoman for the Department of Homeland Security, Tricia McLaughlin, confirmed in a statement that “the president’s instructions” will be obeyed and the portfolio will also continue to “work to get the worst illegal foreign criminals out of the streets of the United States.”

The decision points out that this campaign of discretionary arrests to try to deport large-scale immigrants is harming industries and electoral constituencies whose support Trump wants to retain for next year’s legislative elections.

The new instructions were transmitted to ICE in an email sent last Thursday asking that “all investigations/law enforcement operations be suspended in work centers in the agricultural sector (including aquaculture and meat packing plants), restaurants and hotels.”

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These new guidelines come in turn after more than a week of intense protests in Los Angeles against this immigration policy and that Trump himself admitted that the raids seem to be affecting the agricultural sector, which in states like California, where beatings have intensified, depend almost exclusively on immigrant labor.

Since his return to the White House in January, Trump has implemented an aggressive policy of hard hand against immigration and as a sample of his Cabinet officials recently held a meeting with the ICE leadership to order them to carry out 3,000 arrests a day, a mandate that seems to be behind the intensification of the raids.

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International

Trump says he knew “everything” about the attack on Iran and assures that the dialogue remains open

US President Donald Trump said on Friday that Washington “known everything” about the Israeli attack on Iran and that the dialogue on Tehran’s nuclear program “is not dead.”

“We knew everything and I tried to avoid Iran all this humiliation and death. I tried hard to avoid it because I would have loved to see an agreement,” Trump said in an interview with Reuters.

The US president insisted on what he wrote today about the attack on social networks, where he said he gave an ultimatum of 60 days to Tehran to reach an agreement.

“We knew practically everything. We knew enough to give Iran 60 days to reach an agreement and today it is already 61 days,” he explained in the interview, in which he said he did not know what the current situation of the Iranian nuclear program is after the attack launched by Israel, which also ended the lives of key military leaders of the Persian country.

Regarding the dialogue between the US and Iran about the nuclear program of the ayatollahs, Trump assured that “he is not dead”, that “an agreement is still possible” and also recalled that on Sunday a sixth round of dialogue is scheduled in Muscat (Oman) that they consider is now in the air.

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“We have a meeting with them on Sunday. Now, I’m not sure if that meeting will take place, but we have a meeting with them on Sunday,” he said.

The United States and Iran have held five rounds of talks on the Iranian nuclear program since April, with Washington demanding that Tehran discard its capabilities both to manufacture an atomic bomb and to enrich uranium, something that the ayatollahs considered unacceptable.

Both Israel and Trump himself had warned of possible preventive attacks on the Persian country due to this refusal by Iran.

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