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Green tech fights for limelight at CES gadget fest

Photo: Robyn Beck / AFP

January 7th | By AFP | Glenn Chapman |

At the CES tech megashow in Las Vegas, it is unusual to see an entrepreneur hold up a plant and present it as the latest breakthrough in consumer technology.

But for NeoPlants co-founder Patrick Torbey, the gathering held annually just after the new year should not be thought of as “only about machine technology and electronics.”

“It’s also about natural technology that we can leverage using these really cool engineering techniques,” Torbey told AFP.

NeoPlants, a Paris-based startup, was showing off a bioengineered plant capable of purifying indoor air of toxic pollutants “by doing the work of 30 regular houseplants,” according to its website.

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Technology geared towards helping the environment has steadily increased in number at CES since the Sin City expo began fifty years ago.

But observers often doubt the seriousness of the consumer tech industry’s commitment to protect the environment, with all the real excitement focused on smart TVs and robots instead of the more complicated and less profitable project of saving the planet.

“Until it really, really matters for consumers, it’s just going to kind of be this trend that’s over here on the side,” said Ben Arnold, research firm NPD’s consumer electronics analyst.

“As somebody who studies the market, I’m just not seeing yet where (environmental-minded tech) makes a difference in terms of units and dollars,” he added.

Ran Roth, the head of tech company Sensibo, agreed that successful devices were the ones that made financial sense and believed his products did just that.

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Roth’s devices use artificial intelligence and sensors to better manage air conditioning, an important concern in the often blistering heat of Israel, where his company is based.

Sensibo’s sensors measure humidity and temperature, and use software that learns a user’s habits, thereby saving energy and money.

Roth said new technology should have a “path to profitability” if it is going to thrive, a recurrent shortcoming of so called green tech that so often fails to be bankable.

“What is good about smart thermostats is that they are readily available and they offer the highest return on investment,” said Roth, who called air conditioning a “human right.”

‘What matters’

But as the climate emergency worsens, industry observers said major tech companies were under more pressure to commit to sustainability goals.

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“We have seen the public naming and shaming of organizations who indulged in greenwashing over the past year,” said Abhijit Sunil of Forrester Research.

“So a lot of organizations are kind of careful in what they mention as their sustainability initiatives and they are now as transparent as possible,” he said.

Sunil said that the real advances on the environment were to be seen in the industrial sector, agreeing that the consumer gadget business may be a step behind when it came to doubling down on going green.

Product design, manufacturing and packaging with an eye on a company’s waste and carbon footprint were the low hanging fruits when it came to environment technology, he said.

One such company, ACWA Robotics, won plaudits at CES for a robot dedicated to the detection and prevention of water leaks in underground pipes. 

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In France, where the startup is located, 20 percent of drinking water is estimated to be lost due to leaky pipes.

Fighting for the environment “is the challenge of a century,” ACWA Robotics engineer Elise Lengrand told AFP.

“I mean sure it’s really cool to make big TVs and stuff, but this is really what matters,” she said.

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International

20th Festival Salvadoreñísimo brings together thousands of salvadorans in Houston

Parades, baton twirlers, and a mix of Salvadoran and international music set the tone for the 20th edition of the Festival Salvadoreñísimo, held in Houston, Texas, with Tony Villatoro once again leading the organization.

This year, the highly anticipated event moved to a new venue: The Crown Festival Park in Sugar Land, Fort Bend County, within the “space city.” Despite the scorching sun of the open-air setting, spirits remained high, and a brief drizzle later brought relief and renewed energy to the celebration.

More than 5,000 Salvadorans gathered at the park, joining with Guatemalans, Hondurans, and even Mexicans to commemorate 204 years of independence for El Salvador and Central America. The festival was marked by a family-friendly atmosphere, where traditional foods such as pupusas, panes con gallina, pastelitos, and horchata could not be missed.

“Twenty years with this festival, and I am very grateful to the Salvadoran community that always shows up. Thanks to them, the sponsors, and to Diario El Salvador for supporting us since the beginning,” said Tony Villatoro, as more compatriots continued arriving to the celebration.

“I am satisfied. I didn’t expect this level of attendance, especially since we were trying a new outdoor venue with some challenges, but we made it through successfully,” Villatoro added.

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The Festival Salvadoreñísimo, now a two-decade-long tradition, once again took place as part of Hispanic Heritage Month, a time when independence festivities run from mid-September through October.

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International

El Salvador unveils 2025-2029 National Reintegration Plan for returned migrants

The Ministry of Foreign Affairs has launched the National Reintegration Plan for Returned Salvadorans 2025-2029, a strategy designed to create greater opportunities, ensure access to quality services, and provide a favorable environment for Salvadorans returning to their home country to rebuild their lives.

The initiative is supported by the United Nations Network on Migration, coordinated by the International Organization for Migration (IOM), financed by the Peacebuilding Fund (PBF), and backed by the Inter-American Development Bank’s (IDB) Migration Unit.

During the presentation, Vice Minister of Diaspora and Human Mobility Cindy Mariella Portal emphasized that migrants often face multiple challenges upon returning to their communities.

“That is why we are implementing actions that generate real and sustainable opportunities for these individuals,” she stated.

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International

Authorities capture CJNG financial chief in international airport operation

A man identified as the main financial operator of the powerful Jalisco New Generation Cartel (CJNG) was arrested Thursday at Mexico City’s international airport, authorities reported.

The individual, named by Mexican media as Óscar Antonio Álvarez, was apprehended during an operation involving the army, navy, National Guard, police, and the attorney general’s office, according to a joint statement.

Álvarez is considered the primary financial operator of a criminal group originating in Jalisco, and the capture took place at Benito Juárez Airport as he arrived on a flight from Barcelona, Spain.

Authorities stated that Álvarez faces charges of organized crime and money laundering, specifically for receiving and transferring illicit funds. His work with the CJNG reportedly included purchasing properties and managing businesses in the tequila and livestock sectors.

According to El Universal, Álvarez was directly under the command of Rubén Oseguera Cervantes, “El Mencho”, the cartel’s top leader, for whom the U.S. offers a $15 million reward.

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The CJNG, which operates throughout Mexico and in various parts of the world, was designated earlier this year as a “foreign terrorist organization” by the U.S. government.

Álvarez was handed over to the federal public prosecutor to determine his legal situation, the report added.

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