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Inflation clouds ‘Black Friday’ kickoff of US holiday shopping season

Photo: VOA

| By AFP | John Biers |

Retailers unveiled a trove of fresh seasonal promotions Friday, as they try to coax sales from reticent shoppers whose holiday cheer has been tempered by inflation and worries over a softening economy.

“Black Friday,” the unofficial start of the US holiday shopping season, announced itself with the annual day-after-Thanksgiving deluge of online promotions and early store openings.

But industry experts have been cautious about this year’s prospects, in light of price pressures that have exacerbated concerns about an oversupply of goods.  

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A year ago, retailers faced product shortfalls in the wake of shipping backlogs and factory closures related to Covid-19. To avert a repeat, the industry front-loaded its holiday imports this year, leaving it vulnerable to oversupply at a time when consumers are cutting back.

“Supply shortages was yesterday’s problem,” said Neil Saunders, managing director for GlobalData Retail, a consultancy. “Today’s problem is having too much stuff.”

Saunders said retailers have made progress in reducing excess inventories, but oversupply will mean deep discounts in many categories, including electronics, home improvement and apparel.

Online shoppers spent $5.3 billion on Thanksgiving Day itself, according to an Adobe report early Friday, up 2.9 percent from a year ago.

Higher costs for gasoline and household staples like meat and cereal are a nationwide issue, and they do not burden everyone equally.

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“The lower incomes are definitely hit worst by the higher inflation,” said Claire Li, senior analyst at Moody’s. “People have to spend on the essential items.” 

Diminishing savings

Leading forecasts from Deloitte and the National Retail Federation project a single-digit percentage rise in sales, but this is unlikely to exceed the inflation rate.

Adobe has forecast an overall holiday sales increase of 2.5 percent, less than a third of the level from last year. Besides inflation, Adobe cited higher Federal Reserve interest rates and an uptick in brick-and-mortar shopping as factors.

European countries like Britain and France have been marking Black Friday for a few years now too, but with soaring inflation, merchants there face a similar dilemma.

“Retailers are desperate for some spending cheer but the worry is that it could turn out to be more of a Bleak Friday,” said Hargreaves Lansdown analyst Susannah Streeter.

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US shoppers have remained resilient throughout the pandemic, often spending more than expected even when consumer sentiment surveys suggest they are in a gloomy mood.

Part of the reason has been the unusually robust state of savings, with many households banking government pandemic aid payments at a time of reduced consumption due to virus restrictions.

But that cushion is starting to whittle away. After hitting $2.5 trillion in excess savings in mid-2021, the benchmark fell to $1.7 trillion in the second quarter, according to Moody’s.

Accompanying this drop has been a rise in credit card debt visible in Federal Reserve data and anecdotally described by chains that also report more purchases made with food stamps.

Mixed picture

Recent earnings reports from retailers paint a mixed picture on consumer health.

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Target stood on the downcast side, pointing to a sharp decline in shopping activity in late October, potentially portending a weak holiday season.

The big-box chain expects a “very promotional” holiday season, said Chief Executive Brian Cornell.

“We’ve had a consumer who has been dealing with very stubborn inflation for quarter after quarter now,” Cornell said on a conference call with analysts.

He added that customers are “shopping very carefully on a budget.”

But Lowe’s, another big US chain specializing in home-improvement, offered a different view, describing the same late-October period as “strong.”

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“We are not seeing anything that feels or looks like a trade down or consumer pullback,” said Lowe’s Chief Executive Marvin Ellison.

Consumers like Charmaine Taylor, who checks airline websites frequently, are staying vigilant.

Taylor, who works in child care, has had her travel plans thwarted due to exorbitant plane ticket prices — and she is unsure of how much she can spend on family this year.

“I’m trying to give them some little gifts,” she said at a park in Harlem earlier this week. “I don’t know if I’ll be able to. Inflation is hitting pretty hard.”

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The new truce plan in Gaza includes “many demands” from Hamas, according to an Egyptian source

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A delegation from Hamas, headed by the member of the political bureau Khalil al-The Hague, is expected to arrive tomorrow in Cairo, mediator in the conflict between Israel and the Palestinian group, to deliver its response to the mediators, according to the Egyptian source, which asked not to be identified by the sensitivity of this issue.

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The possible announcement of a truce “will contribute to the approval of a first phase and to the efforts of the entire international community to consolidate this ceasefire and seek to move to a permanent truce instead of a temporary one,” according to the informant.

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International

Hamas warns the United Kingdom that if it sends soldiers to Gaza they will be a “legitimate” military target

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The armed group charged against any initiative in the Palestinian enclave that does not have its approval.

The Islamist group responded to the information released on Saturday by the British network BBC, according to which the British Armed Forces could deploy troops to deliver humanitarian aid on the ground arriving in Gaza through the new floating dock that is being built by Israel and the United States.

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The London Ministry of Defense reported on Friday, in turn, that the British Navy auxiliary ship RFA Cardigan Bay set sail from Cyprus to provide support for the construction of the temporary dock, which is led by the United States.

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Nancy Pelosi says that Netanyahu “could not have made things worse” in Gaza

Former President of the United States House of Representatives Nancy Pelosi said that the Prime Minister of Israel, Benjamin Netanyahu, “could not have made things worse” in the conflict in Gaza, in an interview broadcast this Sunday by the BBC.

Pelosi, who on Thursday participated in an event at the English university of Oxford, told the ‘Laura Kuenssberg Program’ that Netanyahu “was never a peace agent” and admitted that she “is not a great fan of his.”

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But he added: “How can demonstrations on (university) campuses be criticized? That’s a way of life in the United States.”

On Thursday, the British police evicted two pro-Palestinian protesters who protested during their speech on populism to students from the University of Oxford, while abroad another group criticized her for her defense of Israel and her position on the movement to support Palestine.

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