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Latino Millennials in the U.S. are attracted to products that reflect their culture

https://www.youtube.com/watch?reload=9&v=-7L0LhEd0GI

The Latino market has a golden opportunity to enter the U.S. market and supermarket chains. While the pandemic has hit the economy, the new normality might offer new possibilities. Millennials play an important role in this scenario since they are looking for ways to connect with their Latino roots.

Social networks have shown how Millennials often share with others what brings them closer to their cultural backgrounds. An example of this is the video made by a young Salvadoran who calls himself Curly.

His video went viral on Tasty. On that platform, the Salvadoran proudly features his grandmother making El Salvador’s signature dish: pupusas.

Latin products

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More and more Latino products are finding their way into U.S. supermarkets. Previously this was only possible through supermarket chains such as Safeway, Giant, Ralphs or Kroger.

During the “Current events, trends and challenges of retail sales in the United States” Forum, the opportunity to continue positioning Hispanic products in U.S. supermarkets was discussed.

According to Julio Ibañez, President of the Hispanic Retail Chamber of Commerce, Latinos are now more likely to consume Hispanic foods, beverages and products sold in U.S. retail markets.

Latino Millennials

According to the Chamber of Commerce, this group of people is drawn to those supermarket chains that reflect their culture and that of their families.

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Data presented shows that 51% of millennials look for these products in supermarkets. In addition, 57% of Latinos say they are drawn to Hispanic supermarkets because they have products and brands that reflect their cultural tastes.

Today there are 62 Latino supermarket chains in the United States, offering Latinos products from their countries that create a sense of nostalgia for food.

Therefore, the Hispanic Retail Chamber of Commerce recommends creating a different product from what is available in the United States. The only thing missing is the creation of a new mechanisms to facilitate the supply, the demand and the export of nostalgic products, he added.

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International

Uruguay’s Lower House votes to legalize euthanasia amid broad public support

The Uruguayan Lower House voted Wednesday to legalize euthanasia, following the examples of Cuba, Colombia, and Ecuador, marking a significant social shift in a predominantly Catholic region.

The bill to decriminalize assisted death was approved 64-35 in the 99-seat Chamber of Representatives after an emotional night-long debate. The legislation will now move to the Senate, which is expected to pass it into law before the end of the year.

Under the new law, mentally competent adults suffering from terminal or incurable illnesses will be able to request euthanasia.

A key amendment appeared to help convince lawmakers who opposed the original 2022 proposal, requiring that a medical board review a case if the two attending doctors disagree.

Representative Luis Gallo, who opened the debate, recalled patients whose struggles inspired the bill.

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“Let us not forget that the request is strictly personal: it respects the patient’s free and individual will, without interference, because it concerns their life, their suffering, and their decision not to continue living,” said Gallo of the center-left governing coalition, Frente Amplio.

Public opinion polls indicate broad support for euthanasia, from President Yamandú Orsi downward. Uruguay has also been a pioneer in legalizing same-sex marriage, abortion, and cannabis use.

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International

Trump deploys National Guard as Pentagon plans quick-reaction force for civil disturbances

The Pentagon is considering creating a task force of hundreds of soldiers to be rapidly deployed anywhere in the country in the event of domestic civil unrest, according to The Washington Post, which reviewed Defense Department documents on Tuesday.

The proposed unit, tentatively named the “Rapid Civil Disturbance Response Force,” would consist of 600 soldiers on “constant alert”, capable of responding to incidents within just one hour.

According to the report, the force would be split into two equally sized units: one stationed at a military base in Alabama in the eastern U.S., and the other in Arizona in the west.

Internal documents indicate that if approved, the initiative could cost hundreds of millions of dollars, particularly if troops are kept on 24-hour readiness and transported via military aircraft.

While the National Guard already maintains a rapid response unit, this new military formation would go further, potentially moving soldiers between states whenever necessary.

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The plans remain preliminary, with funding potentially starting in fiscal year 2027 at the earliest.

This report emerges just hours after U.S. President Donald Trump ordered the deployment of the National Guard for the second time since returning to the White House in January. On Monday, Trump instructed this volunteer force, which supports the Army and Air Force in emergencies, to move to Washington D.C. to combat crime and remove homeless individuals from the streets—a third deployment to the capital.

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International

Colombian president Gustavo Petro warns against U.S. military intervention in Venezuela

Colombian President Gustavo Petro defended his Venezuelan counterpart Nicolás Maduro after the U.S. administration labeled him as the leader of the “Cartel of the Suns” and authorized the Pentagon to use military force against drug cartels, which could lead to an intervention on Venezuelan soil to combat these criminal groups. Petro stated that any military operation without the approval of Colombia or Venezuela would represent an “aggression.”

Petro responded over the weekend following reports on Friday from U.S. media about President Donald Trump’s order to confront designated global terrorist organizations such as the Cartel of the Suns, the Sinaloa Cartel, and the Tren de Aragua, including operations on foreign soil. Furthermore, the U.S. State Department increased the reward for information leading to Maduro’s capture from $25 million to $50 million.

“I publicly convey my order given as commander of the Colombian armed forces. Colombia and Venezuela are one people, one flag, one history. Any military operation without the approval of the brother countries is an aggression against Latin America and the Caribbean. It is fundamentally contradictory to our principle of freedom. ‘Freedom or death,’ Bolívar shouted, and the people revolted,” Petro posted on his social media, clearly expressing his disagreement with potential U.S. military intervention in Venezuela.

U.S. Secretary of State Marco Rubio said in an interview on The World Over program on Friday that controlling these terrorist groups is decisive. He added that, for the U.S., these gangs are no longer just local street gangs but well-organized criminal enterprises spreading from Mexico, Guatemala, and Ecuador.

“We cannot continue treating these guys as local street gangs. They have weapons like terrorists, in some cases they have armies. They control territories in many cases. These cartels extend from Maduro’s regime in Venezuela, which is not a legitimate government,” Rubio told the audience.

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