Daniel Noboa, the youngest president of Latin America and the democratic history of Ecuador, seeks at the age of 37 to be re-elected for a full term (2025-2029), after fourteen months of government marked by the “hard hand” against organized crime and by controversial and unpredictable actions for his adversaries, who denounce a “dictatorial attitude”.

At the age of 35, he gave the surprise by winning the extraordinary elections of 2023 and assuming a leading country in homicide rate in Latin America and with a fiscal deficit of almost 5 billion dollars. Without hesitation, he declared a “war” on organized crime, which has been tarnished in terms of human rights, and implemented unpopular economic reforms to balance public accounts.

He did not tremble his pulse to make decisions even sometimes outside the law, as the Constitutional Court has ruled in several controversies, such as irregularly promulgating by decree a rule that had previously been denied by the National Assembly (Parliament).

Thus, last April he ordered the police assault on the Mexican Embassy to arrest former Correísta vice president Jorge Glas, who had received diplomatic asylum by declaring himself politically persecuted for the convictions and processes for corruption that he has accumulated since 2017 in Ecuador.

This led to a serious crisis with Mexico, whose government unsuccessfully asked for the delivery of Glas, currently in prison to serve a pending prison sentence.

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Far from doing something to ease the tension, Noboa recently announced that it will impose tariffs of 27% on Mexico.

Another controversial episode is his particular confrontation with his vice president Verónica Abad, who has accused him of harassment to force her to resign. Abad and the Government have counterclaimed for alleged political gender violence, which can even be punished with dismissal from office.

In his pulse with Abad, Noboa has made it clear that he is a “terrible enemy to have” – as he said of himself during a public act – and has found ways to keep her away from office.

First he sent her to Israel as ambassador, then the Government suspended her from office, which was annulled by the Justice, and then appointed by decree a “vice president in charge” to delegate the Presidency during the election campaign, something recently declared unconstitutional by the constitutional court.

With his first wife, Gabriela Goldbaum, from whom he is divorced, he is judicially confronted for the custody of his firstborn and before being president he confronted the Spanish insurer Mapfre for an alleged leak of bank data in his divorce process.

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His detractors call him capricious and speak of dictatorial attitudes, but he has also demonstrated political cunning to apply, without social revolts, measures that made other Governments stagger, such as the increase in VAT and the reduction of gasoline subsidies.

Noboa is a man of few words. His speeches last a few minutes and he hardly lavishes himself in interviews with the media.

As a ‘millennial’ (born between the early 1980s and early 2000s), he speaks mainly through social networks. His style of communication has misseted more than one.

With pieces that last seconds and phrases as short as they are sharp, he has often left politicians whom he cass in “old Ecuador” and links with corruption or drug politics without a response capacity.

Raised in a house where politics was breathed, he trained in prestigious foreign institutions and was focused on family businesses before making the leap to the political arena as an assemblyman in 2021.

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Daniel Noboa was born in Miami (United States), just like, as a ruler, Furio, his third child and the second of his marriage to the ‘influencer’ and nutritionist Lavinia Valbonesi, with whom he shares a taste for sport. On social networks he shows off his gym routines and wears recent tattoos of the phoenix, as his safety program for the country is called.

He usually dresses in youthful fashion but imposing style, with jeans, shirts, leather jacket and polarized sunglasses, and he is not afraid to be the target of memes when combining a formal suit with imposing Prada platform shoes, as he did in his investiture.

His distance from the protocol was evident when he received the Colombian president, Gustavo Petro, in the Galapagos Islands with a white shirt and bermuda shorts in a shing color.