International

Elections in the United States: the battle between Harris and Trump is also fought on TikTok

Reach as many young people as possible, publish content that goes viral or ridicule the opponent with memes. These are some of the ingredients that make up the strategy of the candidates for the presidency of the United States, the Democrat Kamala Harris and the Republican Donald Trump, who also compete to mobilize the votes of Generation Z through TikTok.

The current vice president of the country and the former president accumulate among the two more than 10 million followers on the Chinese social network, an effective electoral tool to capture the young vote on November 5 … Despite the demands and attempts to close the platform in the United States for considering that it represents a “threat” to national security and seriously affect the mental health of minors.

It is no coincidence that Trump and Kamala Harris have chosen this platform to reach the youngest: according to a study by the Pew Research Center, more and more Americans under the age of 30 receive news through TikTok and 52% of the users of the social network use it to get information.

In addition, it is estimated that more than 40 million young Americans of Generation Z (18 to 27 years old in 2024) will be able to vote in these elections.

In fact, the vote of this age group can be decisive in states such as Michigan, where the youth voter turnout rate was one of the highest in the country in 2022 and where they have one of the highest young voter registration rates in the United States.

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What is your strategy? Who is behind their profiles?

Both aspirants compete with a personal profile (@kamalaharris, @realdonaldtrump) full of cuts and public appearances, to which they add another account focused on supporting the party’s electoral campaign (@teamtrump, @kamalahq) and based on the cultural language of the internet and where they ‘shot’ ingenious viral memes.

These accounts are run by a young team that plays with TikTok content and music trends to “attack” or ridicule their opponent and get their video to reach millions of people through humor.

For example, a basic image of dolphins with a background of color and fantasy with the message “Donald Trump’s 2025 project is a threat to our democracy” – accompanied by a Clean Bandit song, ‘Symphony’ -, obtained more than nine million views and more than 7,000 comments on @kamalahq’s profile.

Two days later, Donald Trump’s social media team responded by replicating the meme on his campaign profile with the following text: “Vote for Trump unless you want to be recruited to fight in World War III.” Result? Eight million views on @teamtrump’s profile.

In addition to memes, the candidates for the White House have used viral music on more than one occasion for their videos in rallies and have even created sounds from statements by their opponent. All this allows them to upload content with a humorous tone that can become a trend while ridiculing the rival.

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Content creators enter campaign

In addition to memes and cuts with a humorous tone, both have chosen to involve content creators, influencers and celebrities in their campaigns to reach those people who do not consume politics regularly on TikTok and to whom, therefore, the application in principle does not recommend this type of video due to its hyper-personalized algorithm.

Trump used this strategy from the beginning on his personal account, which he used to promote his appearances in interviews and channels with streamers, YouTubers and tiktokers.

One of the first videos he uploaded to his profile was with the American content creator and boxer Logan Paul to promote their meeting on Paul’s YouTube channel. The promotional video of only six seconds was viewed by more than 160 million people.

Growth of your accounts in networks

Likewise, Donald Trump published another video on his profile two months ago dancing with American video game streamer Adin Ross, to celebrate the “success” of his video in ‘streaming’ with more than 2 million views on Ross’s YouTube channel.

Neither Paul nor Ross usually upload political content on their profiles, but they did publish their meetings with the former president and that content traveled to the mobile of millions of users on networks.

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Harris, for his part, interviewed various content creators at the Democratic National Convention held in August in Chicago in order to appear on the profiles of influential people in cosmetics, lifestyle or humor, all of them far from politics, as was the case with @queencitytrends, with more than three million followers on TikTok.

In addition, Kamala Harris also opted for a well-known American comedy podcast called ‘CallHerDaddy’ with content creator Alexandra Cooper.

According to the social media analysis and statistics platform Social Blade, these strategies have had a positive impact on both the campaign accounts and the personal accounts of both candidates. For example, the vice president has gained more than 300,000 followers and the former president more than a million in the last 30 days on the campaign profiles of @teamtrump and @kamalahq.

The tightest elections of the last century

However, it remains to be seen whether this success on the social network translates into votes from Generation Z in the United States elections on November 5.

According to the latest forecast of the FiveThiryEight portal based on the average of surveys published nationally and in key states, Trump achieves a slight advantage over Harris and has a 52% chance of winning.

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Two weeks ago, the forecast of the same portal gave Harris a 58% chance of defeating Trump in one of the tightest and tightest elections of the last century in the United States.

International

UK braces for potential CO₂ shortage amid Middle East tensions

The government of United Kingdom is preparing contingency measures amid fears of a potential shortage of carbon dioxide (CO₂), which could impact the agri-food industry if the Strait of Hormuz remains blocked due to the ongoing conflict in the Middle East, The Times reported on Thursday.

According to the newspaper, officials assessed this scenario during a recent crisis meeting aimed at evaluating the consequences of a prolonged conflict, triggered on February 28 by joint attacks from United States and Israel against Iran.

Under this scenario, CO₂ supplies—primarily a byproduct of fertilizer production using natural gas—could fall by up to 18%, affecting multiple sectors including agriculture and food production.

The gas is widely used in the slaughter of pigs and poultry, as well as in extending the shelf life of packaged foods. Breweries could also face disruptions due to reduced availability.

“I don’t want to comment on a leak, but now that the information is out there, I hope people feel reassured knowing we are working on it,” said Peter Kyle, Secretary of State for Business and Trade, in remarks to Sky News.

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While a drop in CO₂ supply is not expected to cause major shortages in supermarkets, it could limit product variety, The Times noted, citing access to internal government documents.

To mitigate the impact, authorities are considering prioritizing CO₂ supply for critical sectors such as healthcare and civil nuclear energy, where it is used in cooling systems for blood reserves, organs, vaccines, and electricity generation. The government may also request domestic producers to increase output.

Central America

El Salvador and Paraguay approve 2026–2028 cooperation program

The governments of El Salvador and Paraguay approved the 2026–2028 Cooperation Program, which includes six joint development projects, according to Salvadoran Vice Minister of Foreign Affairs Adriana Mira.

Mira stated that El Salvador will act as the “main provider of cooperation,” contributing five initiatives focused on road infrastructure, tourism, and local development. She also noted that one of the projects will be led by the Paraguayan side, although no further details were disclosed.

The agreement was reached during the Second Meeting of the Joint Commission on Technical and Scientific Cooperation between both countries.

According to Paraguay’s Ministry of Foreign Affairs, the First Meeting of the Political Consultation and Bilateral Coordination Mechanism was also held, with the participation of Vice Minister Víctor Verdún.

In an official statement, the Paraguayan government reported that both delegations agreed to identify mechanisms to promote competitiveness, economic growth, and market access. They also committed to signing agreements related to air transport cooperation.

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International

Macron meets Machado, stresses need for democratic transition in Venezuela

Emmanuel Macron met on Monday at the Élysée Palace with Venezuelan opposition leader María Corina Machado, where they discussed the importance of advancing a democratic transition in Venezuela.

In a message shared on social media, Macron highlighted Machado’s commitment to freedom and stressed the need to achieve a transition that is peaceful and respects the will of the Venezuelan people.

“I received María Corina Machado, Nobel Peace Prize laureate. Together, we discussed her commitment to freedom and the importance of achieving a democratic, peaceful transition in Venezuela that respects the will of its people,” he wrote.

For her part, Machado expressed her “deep gratitude” to Macron and to France for their support of democracy and freedom in Venezuela.

“We have gone through a long and painful journey, and we are now very close to freedom. Venezuela will become a nation of free and equal men and women—prosperous, safe, and united,” she said.