International
Elections in the United States: the battle between Harris and Trump is also fought on TikTok
Reach as many young people as possible, publish content that goes viral or ridicule the opponent with memes. These are some of the ingredients that make up the strategy of the candidates for the presidency of the United States, the Democrat Kamala Harris and the Republican Donald Trump, who also compete to mobilize the votes of Generation Z through TikTok.
The current vice president of the country and the former president accumulate among the two more than 10 million followers on the Chinese social network, an effective electoral tool to capture the young vote on November 5 … Despite the demands and attempts to close the platform in the United States for considering that it represents a “threat” to national security and seriously affect the mental health of minors.
It is no coincidence that Trump and Kamala Harris have chosen this platform to reach the youngest: according to a study by the Pew Research Center, more and more Americans under the age of 30 receive news through TikTok and 52% of the users of the social network use it to get information.
In addition, it is estimated that more than 40 million young Americans of Generation Z (18 to 27 years old in 2024) will be able to vote in these elections.
In fact, the vote of this age group can be decisive in states such as Michigan, where the youth voter turnout rate was one of the highest in the country in 2022 and where they have one of the highest young voter registration rates in the United States.
What is your strategy? Who is behind their profiles?
Both aspirants compete with a personal profile (@kamalaharris, @realdonaldtrump) full of cuts and public appearances, to which they add another account focused on supporting the party’s electoral campaign (@teamtrump, @kamalahq) and based on the cultural language of the internet and where they ‘shot’ ingenious viral memes.
These accounts are run by a young team that plays with TikTok content and music trends to “attack” or ridicule their opponent and get their video to reach millions of people through humor.
For example, a basic image of dolphins with a background of color and fantasy with the message “Donald Trump’s 2025 project is a threat to our democracy” – accompanied by a Clean Bandit song, ‘Symphony’ -, obtained more than nine million views and more than 7,000 comments on @kamalahq’s profile.
Two days later, Donald Trump’s social media team responded by replicating the meme on his campaign profile with the following text: “Vote for Trump unless you want to be recruited to fight in World War III.” Result? Eight million views on @teamtrump’s profile.
In addition to memes, the candidates for the White House have used viral music on more than one occasion for their videos in rallies and have even created sounds from statements by their opponent. All this allows them to upload content with a humorous tone that can become a trend while ridiculing the rival.
Content creators enter campaign
In addition to memes and cuts with a humorous tone, both have chosen to involve content creators, influencers and celebrities in their campaigns to reach those people who do not consume politics regularly on TikTok and to whom, therefore, the application in principle does not recommend this type of video due to its hyper-personalized algorithm.
Trump used this strategy from the beginning on his personal account, which he used to promote his appearances in interviews and channels with streamers, YouTubers and tiktokers.
One of the first videos he uploaded to his profile was with the American content creator and boxer Logan Paul to promote their meeting on Paul’s YouTube channel. The promotional video of only six seconds was viewed by more than 160 million people.
Growth of your accounts in networks
Likewise, Donald Trump published another video on his profile two months ago dancing with American video game streamer Adin Ross, to celebrate the “success” of his video in ‘streaming’ with more than 2 million views on Ross’s YouTube channel.
Neither Paul nor Ross usually upload political content on their profiles, but they did publish their meetings with the former president and that content traveled to the mobile of millions of users on networks.
Harris, for his part, interviewed various content creators at the Democratic National Convention held in August in Chicago in order to appear on the profiles of influential people in cosmetics, lifestyle or humor, all of them far from politics, as was the case with @queencitytrends, with more than three million followers on TikTok.
In addition, Kamala Harris also opted for a well-known American comedy podcast called ‘CallHerDaddy’ with content creator Alexandra Cooper.
According to the social media analysis and statistics platform Social Blade, these strategies have had a positive impact on both the campaign accounts and the personal accounts of both candidates. For example, the vice president has gained more than 300,000 followers and the former president more than a million in the last 30 days on the campaign profiles of @teamtrump and @kamalahq.
The tightest elections of the last century
However, it remains to be seen whether this success on the social network translates into votes from Generation Z in the United States elections on November 5.
According to the latest forecast of the FiveThiryEight portal based on the average of surveys published nationally and in key states, Trump achieves a slight advantage over Harris and has a 52% chance of winning.
Two weeks ago, the forecast of the same portal gave Harris a 58% chance of defeating Trump in one of the tightest and tightest elections of the last century in the United States.
International
German Authorities Investigate More Than 100 New Cases Against Convicted Nurse
German authorities announced Monday that they are investigating more than 100 additional cases involving a nurse who was sentenced to life in prison in November for the murder of 10 patients.
The man, who was 44 at the time of his conviction, worked in palliative care at a hospital in Würselen, near Aachen. He was also found guilty of 27 attempted murders.
Aachen prosecutors are now examining 121 new cases, a spokesperson for the office said.
Prosecutors leading the investigation are preparing a new indictment that could be filed next year. Nearly 40 bodies have so far been exhumed as part of the investigation, which covers alleged incidents dating back to September 2022.
Meanwhile, prosecutors in the city of Cologne are investigating 18 additional cases. According to a spokesperson, the oldest case dates back to 2010.
Before working at the Würselen hospital, the nurse is believed to have worked at a clinic in eastern Cologne, according to local media reports.
At the time of his November conviction, the court ruled that the severity of his crimes was particularly serious, a finding that would make it difficult for him to obtain early release after 15 years in prison.
Between December 2023 and May 2024, the nurse administered overdoses of sedatives or painkillers to terminally ill patients, most of them elderly, according to the indictment in the original case.
His alleged motive was to sedate patients who required care so that he could minimize his workload during night shifts, prosecutors said.
According to the indictment, the nurse worked «without enthusiasm» and «without motivation». When faced with patients requiring extensive care, he allegedly became «irritated» and showed a lack of empathy.
The case has revived painful memories in Germany of Niels Högel, a former nurse and serial killer who was sentenced to life imprisonment in June 2019 for the murders of at least 85 patients.
International
Venezuela Raises Earthquake Death Toll to 6,301
The death toll from the earthquakes that struck Venezuela on June 24 has risen to 6,301, while relatives continue searching for missing people among the rubble of collapsed buildings, parliamentary leader Jorge Rodríguez said Monday.
So far, the Venezuelan government has not released an official figure for the number of people missing after the magnitude 7.2 and 7.5 earthquakes, which caused around 190 buildings to collapse, most of them in the coastal state of La Guaira, about 25 miles (40 kilometers) from Caracas.
The latest figure represents an increase from the 6,125 deaths reported by Venezuelan authorities on August 3.
According to statements made to local media by La Guaira Governor José Alejandro Terán, around 1,400 people were still missing just over a week ago.
Thousands of homes remain at risk
In addition to buildings that completely collapsed, authorities have classified another 9,567 structures as being at «high risk». Meanwhile, 12,411 homes remain under a «restricted» classification.
As a result, many families who lived in these properties have been relocated to temporary shelters or have sought accommodation with relatives and friends.
Nearly 24,000 people left homeless by the disaster are currently living in camps in Caracas and La Guaira, a popular tourist destination whose economy has been severely affected by the earthquakes.
The situation sparked renewed concern among Venezuelans on Monday after a magnitude 7.4 earthquake, with its epicenter in Colombia, was felt across several regions of Venezuela.
The earthquake in Colombia left at least 111 people dead and dozens injured, according to preliminary figures released by authorities in that country.
International
CEAPI Backs Colombia’s New Government and Calls for Greater Public-Private Cooperation
The Ibero-American Business Alliance Council (CEAPI), led by its president, Núria Vilanova, participated in the inauguration ceremony of Abelardo de la Espriella as Colombia’s new president. The events were held on August 7 in Cali and brought together heads of state and institutional representatives from numerous countries.
CEAPI maintains a strong relationship with Colombia as part of its mission to serve as a meeting point between Ibero-American business leaders and the region’s main institutions and governments. The organization has more than 25 members in Colombia, including Jaime Gilinski, Luis Carlos Sarmiento, Omar González and Diego Urrea. In addition, Colombia hosted the seventh CEAPI Ibero-American Congress, held in Cartagena de Indias in 2024.
During his inauguration speech, President De la Espriella identified confidence and economic stability as key pillars of his administration and emphasized the role of private enterprise in Colombia’s future.
He also reaffirmed his intention to govern for all Colombians and strengthen institutional dialogue, while referring to Spain’s democratic transition and the leadership of former Prime Minister Adolfo Suárez.
Vilanova said she has seen this commitment firsthand during meetings with members of the new government, who have expressed their willingness to work closely with business leaders and the private sector to promote economic growth.
According to CEAPI, the government is considering measures aimed at strengthening legal certainty and business confidence, encouraging investment and promoting formal employment.
For Vilanova, Colombia’s new political and economic stage represents an opportunity to demonstrate that «when the public and private sectors are aligned, they can achieve more».
«Colombia has everything it needs to make it happen. And Ibero-American business leaders are ready to support it», she said, adding that CEAPI is already working with the government to organize a future investment delegation to the country.
The organization said the planned visit would seek to strengthen business ties and identify new investment opportunities in Colombia, reinforcing the role of the private sector in the country’s economic development.
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