Ademar Rodrigues Meireles went down the stairs of his house rented for a few days in São Paulo completely dressed as if he were the Argentine president, Javier Milei, and, at times, his way of expressing himself was identical, even speaking in another language.

Better known as the ‘Milei de Floripa’, Ademar is a candidate for municipal councilor for the Liberal Party (PL) of former Brazilian president Jair Bolsonaro in Florianópolis, capital of the state of Santa Catarina, in the elections of October 6.

A place of almost 8 million inhabitants in the south of the country that shares the border with the Argentine province of Misiones and, as the politician indicated, “is full of Argentines.”

The first time he saw the Argentine economist he was shocked by his “theatrical and dramatic figure”, then one day he decided to wear his wig and noticed that his image caused a furor in the streets and people stopped him to take pictures.

That’s how he began to attend all the demonstrations personified as Javier Milei, adding a garment for the occasion: first his wig, then his characteristic sideburns, a chainsaw with phrases and even the presidential band with the Albiceleste flag.

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Laughing and with a Buenos Aires tone he said “there is no water” – referring to the famous “there is no money” – and looked at one of his advisors as a sign of complaint. He wanted to conduct the entire interview in Spanish since he considered that this way he “transmitted greater emotion.”

Ademar decided, before retiring, to throw himself fully into politics. According to him, to defend “the ideas of freedom” and fight a cultural, social and political “war” that is being lived in the world.

“It is necessary that we make the decision to be in all places as the left has done that for many, many years was taking the university, the culture, the artists (…) One thing is certain: those who are not in politics are dominated by those who are,” he said.

But his clothing, criticized by many people, hides a greater meaning: “In my private life I am Ademar, for me that is very clear. But this is a theater, a political theater. All politicians do theater. Politicians in elections pretend to be poor but they are not.”

And he continued: “It’s a cultural war, I’m dressed in the ideas and what Milei represents, like an icon, like an idol of the right. (…) We are going to use the same weapon that the left uses, which is art.”

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Like his political idol, the Brazilian is an economist and said that he has two dogs, although he only highlighted his Rottweiler whom he referred to as “the guardian” of the hacienda.

With his chainsaw next to it, which has the inscription in Spanish ‘cut of expenses’ on one side, the ‘cosplayer’ candidate said that “Brazilian social contracts are broken” and raised the need for a new “liberating” constitution in Brazil since the current “has been very disrespectful.”

Last Friday, for an hour, Paulista Avenue, the most important in São Paulo, collapsed with cars and vans plotted with his face in a caravan celebrating his arrival in the city, where he went to participate in a demonstration called by Bolsonaro a day later.

Some passers-by laughed when they saw him, others threw an insult, while many greeted him fervently shouting “long live freedom, fuck.”

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